We sincerely believe that it is our responsibility to provide our customers and members of the community with financial services supported by excellence in quality of product, service and performance.

Our primary goal is to achieve and maintain a position of leadership as an independent community-oriented financial services organization. We will accomplish this in direct proportion to our commitment to the highest standards of quality and excellence, and by delivering products and services in response to well-defined needs that create value for both our customers and ourselves.

We recognize that excellence and quality are the natural attributes of caring people. Caring is the responsibility of each one of us - caring for each other, caring for each customer, caring about each task we perform.

We also recognize and reward individual commitment and performance above the accepted standard. We also encourage outstanding performance and strive to recognize and reward it.

We hold in high esteem the three groups of people who are most important to our institution: our employees, our customers, and our communities.