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Columbia Bank

Online Privacy Policy

Effective Date:  May 1, 2023

Columbia Bank and its subsidiaries and affiliates, including but not limited to, RSI Insurance Agency, Inc. and First Jersey Title Services, (Collectively described as “Columbia”, “we”, or “us”) recognize the importance our customers and other users of our websites place on the privacy and security of their information, and we are committed to protecting it as described in this Policy. This Policy applies to your use of this website and any Columbia website, online interface, mobile site, or mobile application that links to this Online Policy (each a "Site, and collectively "Sites"). This Online Policy specifically applies to Columbia's collection, use and disclosure of information collected from visitors during use of the Sites, such as for transactional purposes or through tracking technology, including cookies or action tags. This Site and all Columbia’s Sites are operated in and controlled from the United States of America. This Online Policy should be read together with the "What Does Columbia Do with Your Personal Information" Privacy Notice ("Privacy Notice"), which, among other things, describes how Columbia may share personal information.


Changes to this Online Policy

From time to time, we may make changes to this Policy in order to accommodate new technologies, platforms, industry practices, regulatory requirements or for other purposes. We encourage you to review this Notice periodically to ensure that you understand how we collect, use and share information through the Websites. If we do make changes to this Notice, we will also update the "Effective Date" posted at the top of this Notice.

Any changes to this Notice will become effective when the revised Notice is posted on the Websites. By continuing to use the Websites following such changes, you are agreeing to accept the terms of the revised Notice.


Types of Information Collected

We collect Personal Information and Aggregate Information from visitors or users of our Sites. We use the term "Personal Information" to mean any information that can identify a specific individual. We use the term "Aggregate Information" to refer to any information that does not allow us to identify a specific individual, such as demographic information, information about the device used to access our Site(s) (“Device”), browser information or areas visited on our Sites.


Personal Information

Personal Information includes information that you may provide to us when you visit our Site(s) such as, but not limited to, name, address, e-mail address, phone number, mother's maiden name, Social Security number, date of birth, driver's license, employment, income, residence, location, and collateral information. For example, you may provide Personal Information when you complete an online application for a new banking product, when you enroll in our online or mobile banking services, when you provide information during an online chat session, or when you complete online fields with your contact information.


Aggregate Information

We may gather and store Aggregate Information about Site visitors and Site users. The collection of this Aggregate Information enables us to measure the number of visitors to various portions of our Sites, diagnose problems with our Sites, administer our Sites, track visitor activity, detect and prevent fraud and enhance the security of our Sites. We may collect information regarding the type of Device or browser you are using, the Device IDs, the IP address of your Device, the advertising ID of your Device, your screen resolution and other Device settings, information about your operating system, your location, your internet or mobile service provider, and how you use our Sites. We will use Aggregate Information to learn more about what you and our customers are expecting from our services to improve our Sites. Because Aggregate Information collected on our Sites does not personally identify you, we may use Aggregate Information for any purpose whatsoever and share Aggregate Information with third parties for any purpose whatsoever.


Use of Cookies or Similar Technologies

Cookies or other similar technologies may be used to gather information on our Sites. Cookies are electronic files that your internet browser places on your hard drive or other Device to retain information relating to visits to and use of our Sites. We use cookies to improve the functionality and performance of our Sites. We do not use cookies to store or transmit Personal Information.

We use cookies to enable our customers to navigate more easily within our Sites during a session. We use "persistent" cookies to allow you to set and maintain your preferences for using our Sites. Persistent cookies remain on your Device's memory after you close your internet browser or mobile application. We may also use technologies, such as our own cookies, to provide you with customized online display advertising tailored to your interests. Please refer to the “Online Behavioral / Interest-Based Advertising” section for more information, including how to opt out of customized advertising.

We also use "action tags," which are types of tracking technology associated with cookies. Action tags help us know how many visitors link to our Sites from a third-party website, which areas of our Sites visitors use most often, and how much time visitors spend at our Sites.

Collection of this data enhances Columbia's ability to meet the needs of our online and mobile users and make improvements to the online and mobile experience.

You can block cookies by changing the settings on your internet browser or through the use of software programs specifically designed to block cookies. Please note, however, that if you choose to block cookies, you will not be able to log into our secure Online Banking service, and you may limit other functionality we can provide when you visit our Sites. You can also remove cookies by deleting them from your Temporary Internet or Cookies folder. Blocking or deleting cookies may also impact our ability to honor certain online behavioral/Interest-based advertising opt out choices you have made. See the “Online Behavioral / Interest-Based Advertising” section for more information.

GDPR Policy

This website and the services on this website are targeted for users in the United States of America. Any information you enter on this website may be transferred outside of the European Union to the United States of America, which does not offer an equivalent level of protection to that required in the European Union. The Controls & Alerts App periodically collects, transmits, and uses geolocation information to enable features that prevent fraudulent card use and send alerts, but only if the End User expressly authorizes collection of such information. Geolocation information can be monitored on a continuous basis in the background only while the Solution is being used or not at all, depending on the End User’s selection. End Users can change their location permissions at any time in their device settings.

In particular, you are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. Article 26 of the European Union’s Data Protection Directive (Directive 95/46/EC, 1995 O.J. (L 281) 31) allows for the transfer of personal data from the European Union to a third country if the individual has unambiguously given his consent to the transfer of personal information, regardless of the third country’s level of protection. By selecting your privacy preferences via the banner on this website or continuing to use this website and/or the products or services within, you consent to the transfer of all such information to the United States of America, which may not offer an equivalent level of protection to that required in the European Union and to the processing of that information by Columbia Bank on its (or its third-party service providers’) servers located in the United States of America.


Online Behavioral / Interest-Based Advertising

We may engage our service providers to display ads on Columbia's behalf across the internet. Our service providers may use information about you to provide customized Columbia advertisements tailored to your interests. This type of advertising is often referred to as “Online Behavioral Advertising” or “Interest-Based Advertising.” We may also engage our service providers to track and report performance of advertising and marketing campaigns to and from Columbia. Our service providers may not use your information obtained from us for any purpose other than to deliver Columbia advertisements on the internet. Please visit this page ( to opt out of AdRoll and their targeted advertising.

Keep in mind that this opt-out works using cookies, so if you delete cookies, then you will need to opt-out again. Also, if you use different browsers or devices, you will need to opt-out for each one individually. Even if you opt-out, you may still see advertisements from Columbia while browsing online. These advertisements may be less relevant to you and your interests because they won’t be based on information collected about you.


Our Use of Personal Information

Consistent with our Privacy Notice, we use Personal Information provided by Site visitors to fulfill the purpose for which such information was provided; to open an account for you; to respond to a request you made via our online chat function, to process a transaction authorized by you; to send you tailored content or information we think may be of interest to you (sometimes in conjunction with our service providers), or as specifically disclosed at the time the information is requested.


Disclosure of Personal Information

We may disclose Personal Information, as permitted by law, and: (1) consistent with our Privacy Notice; (2) to comply with applicable laws; (3) to respond to governmental inquiries or requests; (4) to comply with valid legal process; (5) to protect the rights, privacy, safety or property of Columbia; (6) to permit us to pursue available remedies or limit damages that we may sustain; and (7) to enforce our rights resulting from inappropriate use of our Sites.

In the event there is a change in the corporate structure of Columbia such as, but not limited to, merger, consolidation, sale, liquidation, or transfer of substantial assets, Columbia may, in its sole discretion, transfer, sell or assign information collected on and through our Sites, including without limitation, Personal Information concerning visitors, to one or more affiliated or unaffiliated third parties.


Your Choice About Receiving Promotional E-mails

Visitors may choose not to receive promotional e-mails or electronic newsletters from us by following the instructions in the specific e-mail from which they wish to opt-out. Even if you elect to stop receiving promotional e-mails from us, we may still contact you through e-mail to tell you important information about our Sites or us, or in response to a transactional or service-related matter.

Sensitive Permissions

Permission Function
Camera Allows access to the device's camera for mobile remote deposit
Location Allows access to location for maps and directions to branches and ATM locations
Access To Storage Allows access to files/media on the device for optional Secure Message attachments

You will be linking to another website not owned or operated by Columbia Bank. Columbia Bank is not responsible for the availability or content of this website and does not represent either the linked website or you, should you enter into a transaction. The inclusion of any hyperlink does not imply any endorsement, investigation, verification or monitoring by Columbia Bank of any information in any hyperlinked site. We encourage you to review their privacy and security policies which may differ from Columbia Bank.

If you “Proceed”, the link will open in a new window.


Investments are NOT FDIC Insured, not Bank guaranteed, not a deposit, and not insured by any federal government agency. Investments may lose value.


Automatic Translation Disclaimer

To help visitors understand information on this website in a variety of languages, Columbia Bank offers GoogleTM Translate, an unaffiliated third party service, which automates translation of the website. The GoogleTM Translate automated translation tool is not perfect and should not be relied upon. Automated translation may miss context, the full meaning may be lost, or words, phrases or sentences may be inaccurately translated. In addition, to the extent GoogleTM Translate caches and presents older versions of the Columbia Bank website content, that is beyond the control of the Columbia Bank site and its operators who accept no responsibility or liability for the outdated translation.

As a result, Columbia Bank does not make any promises, assurances, or guarantees as to the accuracy of the translations provided or the accuracy of the converted text. Columbia Bank and its affiliates disclaim and will not accept any liability for damages or losses of any kind caused by or arising out of the use of or reliance on the Google Translate feature. Where there is any question, the English version is always the authoritative version of the website.

Some items on the site may not be translated such as images containing text, documents, maps, and web page elements. In addition, some features on the site may not work in the translated versions. If you have any questions about information that appears on our site, please contact us.

Please be advised that deposit and loan disclosures and contractual documents will only be provided in English.

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